How do Opens by Locations work?

Opens by location in Mailerlite

After your campaign was opened, we collect data from the subscriber’s email application and grab the IP address. The IP address is then used to determine the location of the email.

To access the Opens by Location navigate to your reports page. Once you’re in, you will notice a detailed world map which shows you the top performing countries. Hovering over the country will give you an interactive bubble. In it, you will see more information about your campaign as well as the country you are hovering over. We also included a handy list of top 10 best-performing countries to your right.

How accurate is Opens by Location data?

Because we use the IP address to determine the country, the data is pretty accurate. If we fail to get the IP address, we will default to the IP address of the email client itself.