How To Send a Freebie to New Subscribers

Offering a freebie (lead magnet) is a great way to grow your subscriber list. There are two ways to do this in MailerLite:

Send the freebie in an automation workflow

1. Create a webform (pop up, landing page, or embed form) offering a free gift for joining your list.
2. Create an automation workflow triggered when a subscriber joins that group.
3. Create the email in the workflow containing a link or button to download the freebie.

Please Note: It is not possible to attach PDF documents. You must add the PDF to your website, Drop Box, or Google Drive and share the URL (like in step 3).

Send the freebie in the double opt-in confirmation email

1. Create a webform (pop up, landing page, or embed form) offering a free gift for joining your list.
2. Make sure double opt-in is turned on.
3. Edit the confirmation thank you page to include the link to your freebie, or direct the confirmed subscriber directly to the freebie (as shown below).

Please Note: If you are using an integration for webforms (like WordPress), you cannot use this option. Instead, you can send the freebie in an automation workflow, as explained above.