How to switch from MailChimp to MailerLite?

This guide will help you move to MailerLite in a few simple steps.

Importing your subscriber list to MailerLite

1. Identify which lists you wish to take over to MailerLite.

In MailChimp, select the list you want to import to MailerLite and choose Export as CSV. Export each list individually.

Export your contacts form Mailchimp2. Create a new subscriber group in MailerLite.

In MailerLite, navigate to Subscribers on the top panel and click Add new group. Remember, subscriber group at MailerLite is the same thing as subscriber list at MailChimp.

3. Drag and drop your subscriber list to Mailerlite.

Once the group is created, click Add new subscribers and drag and drop your CSV file. You can also add subscribers by copy/pasting from the excel sheet or by adding one subscriber at a time.

4. Complete the import of your subscribers.

Match the columns to email address or first name, phone, etc. and click Finish adding subscribers.

MailerLite Import Contacts
Don’t worry about importing the same subscriber multiple times (if they were in multiple lists in MailChimp). MailerLite will recognise the duplicates included in your file and will import only one record for the email address.

Congratulations! You’ve successfully moved your subscribers from MailChimp to MailerLite.

If you experience any issues when transferring your subscribers, our team can assist you.

Managing your subscribers



List or Subscriber List

Group or Subscriber Group
Groups (let you categorise subscribers by things like interests and preferences) There are no groups like that at MailerLite.

To create a new group segment, go to the Lists, select the subscriber list you want to work with and click on the Segments tab > Create A Segment. Set the rules and save it.

If you want to have advanced segmenting option at MailChimp, you need to upgrade to a paid plan.

To create a new group segment, go to the Subscribers, select the subscriber group you want to work with and click on the Segments tab. You will see a few default segments that were already created for you. To create a new one, click Add new segment, set the rules and save it.

All segmentation features at MailerLite are free.

To enable notifications when someone subscribes or unsubscribes from your list, go to the Lists. Click the drop-down menu next to the list you want to work with, and choose Settings > List name and defaults > Scroll to New subscriber notifications.

To enable notifications, click on a drop-down menu next to your name on the top right corner and select Notifications.

Webforms / Signup forms

There is no feature to import your already made signup forms from MailChimp to MailerLite. But you can easily create them yourself in just a few minutes. See the video.


Moving your email campaigns

You can use our easy-to-use drag and drop editor to create a new email campaign or copy your HTML code.